Monday, July 13, 2009

Why 110 cc machines are better for Indian beginner

ATV is an exotic machine in India. With very little exposure this is not properly understood by most people.    I am keen on pushing for generic no brand product that should be locally available for 80 K or 100 K   whereas  many traders want to push fancy ATVs costing 250 K and above.  They are  more   interested to keep high entry barrier and retain it as a  status symbol   premium product within the reach of only rich and famous.
 
You never know if your ATV interest is passing fad or genuine love. So there is little point in spending too much of hard-earned money only to realize this is not for me. Introduction of generic product is essential to lower entry barrier. So people can  get  out  with little loss.  
 
I was prepared to sell surplus ATVs profitably meaning with no loss @ 60 K then meaning two years back and   I don’t have precise picture of situation today.  Suave smooth talking Bangalore trader quoted 120 K for the identical piece then.  

It should be around  80 K  or   100 K   today because of Dollar revaluation [USD was 42 then and 48 now ] inflation and lowering export support by China government.  It  is  better  than  200 K  fancy  pieces  offered  by  some  dealers. 

It is always better start with more Basic model, like starting  to   ride   two wheeler with Luna or TVS 50 and then move to 100cc to 150cc Bikes. This model has lot in common with Hero Street motorcycle that was in our  market earlier.

Semi Automatic available  with 110 cc  means engine braking available going downhill. CVT transmission  normally  coming  as  standard  with  bigger  ATVs  offer    no such advantage. Novice rider with too much power at thumb tip is dangerous.

This 110cc  ATV can be carried around in Maruti Omni with backseat removed and ATV handle bar lowered - taking it to workshop or to distant sand beach is pretty easy.  I  have  done  it  few  times.   Bigger 150 cc machines will need more exclusive carrier. You have to load it to a tempo.

It is really unfortunate that traders want to push 150 cc and above ATVs to the people who hardly had any riding experience.  Fancy websites with borrowed photographs and search engine pop-up advertising makes them easy to reach large number of people.