A month back, on 7th December 2009 - kannada daily Vijay karnataka carried a news story on ATVs. Like most stories in this newspaper, this has attractive sensational packaging but hollow inside when it comes to hard facts. There is considerable misinformation in the story.
ATV is unfortunately having a bad start in India. This is a versatile machine that can be put to use in numerous ways but this continues to be plaything limited to rich and famous here. The very small market coupled with fat margins are hindering the market growth.
I made a honest effort to popularize this. Unfortunately reaching people from remote location is difficult thing. The above story mentions the cost as INR 120 K but it should be never more than 90 to 100K for this machine. Having imported & using past two years, I know what I am talking about. I am sure this can be made available @ 60 percent of the mentioned cost as I mentioned in a earlier blog post and I have two surplus pieces in stock now.
There are committed dealers in different parts of India who do import and sell the similar machines below or at INR 100 K but rich continue to patronize the dealers who wants to keep the prices HIGH.
1 comment:
hi..
good to see a blog dedicated to atvs in india.
i myself am a motorcycle traveller and use a enfield 350 with a sidecar due to a handicap.
keep writing. :-)
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